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EDWIN SS24:California Coolness

by Maja Bebber

This season, EDWIN takes it up a notch while returning to the brands origins - denim.

Edwin has always focused on beautiful and long lasting material and they once again manifest in their latest drop. With the laid-back ambience of the California Riviera, the Spring/Summer 2024 collection effortlessly captures the essence of sun-soaked days and carefree beach adventures. Rooted in the serene coastal backdrop, the collection emanates an aura of untroubled ease and unhurried relaxation—a testament to the brand’s harmonious blend of style and leisure. Denim jackets meet printed shirts and laid-back coolness blends with geeky chic. The first drop of Spring/Summer 2024 has now arrived in EDWIN Stores, selected European retailers and online with more to follow in the coming weeks.

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