Perhaps the most exciting part of this new AW19 reveal is the artistic direction that heightens the vision that looking and feeling your best allows you to win regardless of the outcome. In partnering with fashion and lifestyle agency Laird+Partners and acclaimed fashion photographer Cass Bird, Ellesse is unveiling a more fashion-focused side to the brand.
To deliver this spellbinding campaign, Ellesse has collaborated with a diverse range of global talent who were cast for their current cultural position and embodiment of the Ellesse winning mindset. Ellesse has teamed up with some exciting new celebrity faces including GOT star and musician, Raleigh Ritchie (Jacob Anderson), outspoken rapper Princess Nokia, model and director Margaret Zhang, Brooklyn emcee Saint JHN and models, Kit Butler and Stella Lucia.
Each persona has been specifically selected for their different attitudes and artistic prowess. Raleigh Ritchie brings a unique alignment with the brand’s interpretation of what it means to win, whereas rapper Princess Nokia offers a more striking take on the style. Owning creative credibility is director and photographer, Margaret Zhang who has always embraced all values relating to this winning mindset, bringing a refreshing attitude, style and drive to all that she excels in.
Similarly, US musician, rapper and songwriter Saint Jhn brings a strikingly confident style that is in fitting with Ellesse winning mantra. Then, adding a touch of fashion elegance that is expected from a global fashion brand, is Austrian model, Stella Lucia, who brings style and captivating presence to the campaign. Finally, the British model, Kit Butler, is another fashion face who brings credibility to the campaign and promises to add a touch of beauty to proceedings.
Ellesse’s latest collection is divided into ‘Urban Tailored’ and ‘Urban Ski’ which follows from the founder – Leonardo Servadio’s – love of the slopes. The theme takes classic tailoring concepts and applies them to modern streetwear in a beautiful mesh of styles. With influence from the 80s and 90s streetwear that took ski concepts on board, you’ll see form-fitting, overstated colour alongside classic adaptations of the Ellesse logo.
Ellesse’s ethos extends way beyond the scope of fashion, they are clothes designed for winning and the AW19 collection doesn’t deter from that sentiment, offering functional and highly wearable pieces.
‘For The Win’ launches globally from 20th August.