During every fashion week, it’s the big brands that attract the most media buzz. Unless we’re talking about an exciting newcomer, like Robyn Lynch, debuting a solo collection. Going separate ways after joining Lulu Kennedy’s talent incubator Fashion East for two seasons in 2019, Lynch is here to present a modern take on menswear. Sourcing from her Irish roots and home country’s culture, she created a brand combining tradition (like cable knits) and youthful energy that gives one sweetly-sour refreshing kick. We’ve been dying for it for a while.
Lynch showed the collection in LFW’s NewGen space to the enthusiastic crowd, ready to roll any ball that’s about to be served. Robyn Lynch assembled a coherent set of 10 silhouettes, half of it in collaboration with Columbia. The inspirations revisited a land of 90s jersey aesthetics, Irish lads and eye-catching Pantone colours. The pallet was truly outstanding; from neon-zesty yellow to toned-down stone-cold greys, bold shades of blue to variations of brown and beige. The transitions were smooth and smart, due to the impeccable styling and well-thought models’ order of appearance.
On a mission for a sustainable practice since the start of her career, Robyn Lynch continues to push for new eco-techniques and materials. This time, we got nylons made out of ocean waste and deadstock experimentation. We were living for it. The rain-coat-like trenches and especially as if constructed on bubbles puffer jackets made a convincing case for the winter to continue. Though it was detailed to perfection knitwear, occasionally featuring fuzzy edges, that warmed hearts the most. Lynch has also stayed on the top of an accessory game proposing, taking streets by fashion storm for a few months now, face-revealing balaclavas going well with cool, long scarfs imprinted with abstract patterns.
Robyn Lynch’s AW22 scored high in every category: comfort, innovation and functionality, with extra points for intricate use of materials and edge-cutting eco-technologies. Her designs are both intriguing and so wearable that we felt like taking them off from the models and running away. Though we probably wouldn’t escape far as it’s only a matter of days until the pieces will be instantly recognizable.
Follow ROBYN LYNCH on Instagram here.