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EVERYBODY IS WEARING SKIMSEVEN YOUR FAVOURITE POPSTARS

by Maja Bebber

Fall in love with the latest SKIMS campaign and its alluring faces - pop stars Ice Spice, Nessa Barrett, PinkPantheress, and RAYE.

SKIMS is reintroducing shapewear like never before, offering the largest selection of new styles since launching in 2019. The array of styles is available on Thursday, April 27th, and features the all-new Everyday Sculpt Collection, a selection of lightweight, everyday sculpting bralettes, thongs, bodysuits, and more. The Seamless Sculpt Collection has been updated with eleven new cuts, including evolutions to the social media-viral Seamless Sculpt Bodysuit and other favourite styles. SKIMS now offers even more modernized solutions for every occasion, redefining the shapewear category for every body.

The stars of the campaign have collectively obtained over 1.5 billion streams on Spotify. American rapper Ice Spice and British vocalist and producer PinkPantheress have amazed audiences with their smash hit “Boy’s A Liar Pt. 2,” which quickly climbed to No.1 on Billboard’s streaming chart and is currently No. 8 on Billboards’ Hot 100 chart. The song has ruled viral TikTok videos for months and is perfect for dancing and vibing to. Ice Spice says, “SKIMS just gets it and makes me feel extra snatched. I’m happy to be a part of the latest campaign.” PinkPantheress adds, “I loved being a part of SKIMS latest shapewear campaign. These styles empower me to try clothes I wouldn’t have tried before and make me feel so comfortable and secure.”

Pop princess Nessa Barrett also stars in the campaign, soothing her listeners with an absolutely dreamy and balmy sound and lyrics that unexpectedly make your heart ache. Her songs are a splendid soundtrack for those unforgettable summer nights when you want to dance all your troubles away. She experienced a significant breakthrough on TikTok and is now on a worldwide tour, making her fans fall in love with her even more. Barrett is just as in love with SKIMS as we are: “I love wearing SKIMS shapewear, especially when I’m on tour – it gives me that added bit of confidence before I perform.”

British singer and songwriter RAYE has captured people’s hearts with her ravishing, sensual sound, with her song “Escapism” being a favourite. TikTok has been a major contributor to the success of the song, making it go viral and adorning millions of videos. “SKIMS has changed the game regarding inclusivity and representation, and I’m honoured to be a part of its community of confident women. This shapewear does exactly what it’s meant to!” RAYE says.

The latest campaign proves once again that SKIMS is for everybody and taps into the sensation and impact of current pop culture. The images capture the women as sensual, alluring and delicate. The shapewear underlines what is already there and doesn’t take away the power and confidence that the pop stars already encompass. If anything, they accentuate those qualities. A delightful video accompanying the campaign adds to the atmosphere. It portrays RAYE, Nessa Barrett, Ice Spice and PinkPantheress in a devouring light that can only be accompanied by shapewear as SKIMS. They all wear the Everyday Sculpt bodysuit that is part of the latest campaign. The soft camera portrayal is accompanied by powerful statements spoken in gentle voices that all align. Vintage-feel and delicate polaroids of the women are added to the video which add to the sensuality and tenderness of their portrayal. “I’m excited to launch this next generation of SKIMS shapewear with a campaign that celebrates these incredible musical artists,” said Kim Kardashian, Co-Founder, and Creative Director of SKIMS.

Shot and directed by artist and photographer Vanessa Beecroft, the new campaign will debut across digital and social platforms. The SKIMS Shapewear Campaign featuring Ice Spice, Tessa Barrett, Pinkpantheress, and RAYE launches today, April 24th, on Skims.com and across SKIMS social platforms.”

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