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In a culture that thrives on reimagining change; the sentiment of collaboration over competition is timeless.

It looks like Burberry isn’t the only one going back to their roots. Tommy Hilfiger has just announced their TOMMY JEANS collection, this time in tandem with the iconic streetwear brand AAPE BY *A BATHING APE® and guess what: it drops this month. Name a more iconic time to hit play on Soulja Boy’s ‘Crank That’ than now… I’ll wait. 

The two brands have combined forces to champion the effortless street style of the early ’90s, back when BAPE began in Tokyo and exploded as a cultural tastemaker.

Staying true to Nigo’s original style that was born out of the ura-Harajuku scene, fan’s will be glad to see the Moon Face logo and distinctive camouflage pattern,  blended with a palette of red, white and blue, keeping in the TOMMY JEANS spirit.

Building on AAPE’s connection to hip hop culture and paying homage to TOMMY’s heritage in the music scene, this capsule is filled with oversized silhouettes, chunky-soled sneakers and caps that represent youth culture, back when it was exclusive. Though the brand has settled into the mainstream streetwear market, AAPE helped shape the queuing culture we know today, so if I was you, I’d start lining up now. 

TOMMY JEANS X AAPE BY *A BATHING APE® line will drop on, in AAPE BY *A BATHING APE® stores, TOMMY JEANS stores in Shanghai and Tokyo, and through select wholesale partners on July 11, 2020. Follow @TommyJeans to stay in the loop and join the hype that surrounds this drop.

Words by Elise Mireille

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