GROW YOUR OWN WAY:
LAZY OAF DROP THEIR SS20 COLLECTION

Garden centre chic is finally here.

Whenever Lazy Oaf drops a new capsule, you know it’s going to be a fun one. Cartoon characters and hues worthy of those Crazy Color hair dye bottles always feature, halfway between retro and future. In fact, thinking of it as a ‘capsule’ is pretty fitting—it’s like digging up a collection from another time.

Their new SS20 collection, clearly, was planted slap-bang in the garden on the International Space Station. Titled ‘Grow Your Own,’ it’s a funkier take on the horticultural trend seen throughout high-end brands this season (FENDI’s watering cans, Jacquemus hats). 

Surprisingly earthier, richer tones for Oaf are the key here. A light brown sunflower bowling shirt grows into full flower power mode when planted alongside the ‘allotment check’ pants (oversized check cords). Similarly, there’s a chocolate milkshake coloured ‘seed packet’ graphic tee and a pair of brown apple cords, similar to those Palace x Polo car ones but less Top Gear and more Gardener’s World.

The hero piece? The ‘no worries’ mustard yellow jacket, radiantly coloured and kitted out with an Oaf Industries label. We’re actually giving away one over on our Instagram from March 11, so go check that out here.

There are still sprouts of Oaf’s classic eye-popping colourways, though. A pink fleecy gilet is dying to be paired with khaki leopard print shorts and an ‘apple a day’ tee takes us back to the label’s early days selling cartoon tees in Spitalfields.

A few summery accessories are included, too. A shopper and a heavyweight tote bloom alongside flower bed socks and flower pot bucket hats. There’s also a mini bag, shotter style, just large enough for a pack of seeds and a pair of sunnies. 

Stacked up together, it’s like a veggie patch filled with the freshest, crunchiest, zingiest picks of the season, with no pesky bugs in sight. Bloomin’ good job, guys.

The Lazy Oaf SS20 ‘Grow Your Own’ Collection is available now on the International Space Station (joking, it’s online here).

 

Words by Kyle MacNeill

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