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HUF:No Sleep in London

by Joe Brine

We are pleased to present the new collection from HUF for Winter 2019.

For Winter 2019 HUF play on the ‘Dusk till Dawn’ theme, reinterpreting notions of global exploration “to the ends of the earth”. Putting a HUF spin on traditional garments, the season riffs on post apocalyptic themes while evoking the pioneering ethos of nostalgic Americana.

A muted colour palette punched by russet orange, nebulas blue, poppy red and quetzal green casts an ominous tone across dystopian-driven graphics, wilted floral patterns, tactical camouflages, and nature-inspired tie-dye washes. Versatile silhouettes cut from technical fabrics emphasise functionality and adaptability key to navigating shifting landscapes.

Through HUF’s progressive direction, the ‘Dusk till Dawn’ collection embodies innovative design in response to the crisis of our times, maintaining the DIY spirit of resistance that defines skateboarding and forward-thinking subcultures.

The lookbook below was shot in London by photographer Gabriel Busch and features Tristan Rudman, Joel Banner, Scott Cruft and Louie Akinwale.

The HUF Winter 2019 collection is available now.

Gabriel Busch
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