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Ksubi x HidjiWorldThe Seven Deadly Sins


Centred around the Seven Deadly Sins, this new combo between Australian denim icon Ksubi and street artist Hidji World is suitably killer.

According to Christian tradition, there are seven cardinal sins – pride, greed, envy, gluttony, lust, wrath and sloth – which pretty much sums up the big moods we convey when copping new clothes on our phones, in bed, in our PJs. Or a keyword synopsis for Ice Age 2.

It’s also the basis for a new collab between Ksubi and Hidji World. Ksubi are the Aussie streetwear and denim label behind major campaigns with Kendall Jenner and Travis Scott – you’ll recognise their punky, acid-wash designs if you’re into your jeans.

Hidji World, on the other hand, is street artist royalty. The creative’s worked with mega rap names (think Playboi Carti, Lil Uzi, Young Thug) and is even part of AWGE, A$AP Rocky’s secret cartel of creatives.

Basically, this means that the collab is a killer one. It features ten unisex pieces, comprised of bold graphic tees and hoodies showcasing Hidji’s playful designs.

For streetwear shopaholics, too, there are loads of platforms to buy the collection from. Which, depending on your balance, could be a good or bad thing. As well as hanging in ksubi stores, it’ll be online and in Selfridges.

Tees are priced at £105, hoodies at £195. Fingers crossed you’ll find a piece under the tree come Christmas – well, as long as you’ve not been too sinful this year.

The Seven Deadly Sins Ksubi x Hidji World collab is available now.

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