Photographer Curls and creative director-come-stylist Molly Peachey-Pape came together with the aim of spotlighting a underrepresented community and giving it the attention it deserved. Heading to Marseille, France, they brought to light the rich culture through a captivating shoot. A country whose fashion is usually portrayed through a Parisian lens and, as Molly Peachey-Pape explains “is heavily whitewashed”, the pair wished to bring this issue to light as well as also celebrate just how diverse the culture really is.
Working with a selection of models of African descent and now living in France, the shoot spotlights the vibrancy of youth culture in the South of France. Molly tells tmrw, “The fashion industry also continues to whitewash creatives in positions of power…Brands often use models of colour as tokens to project a facade of diversity/inclusivity. This is why we felt who we involved in this project was very important.”
Interested in innovating the view of South France’s culture, and bringing the global fashion community up to date, the inclusive team created a shoot as full of life and vibrancy as the area itself has. The creative director and stylist explains, “the style of the shoot typical to Marseille with a freshness that captures what the South of France means today”, so scroll down and take a look for yourself.