To commemorate the 10 year anniversary of Tenue de Nîmes, the world-renowned Amsterdam denim store and Levi’s Vintage Clothing are launching a replica of the 501 jean honouring the significant milestone.

Started last September, the unique collaborations have been released each month and they include labels like Vans, Converse, Armor-Lux, and Red Wing Heritage. The project will draw to a close in May with the release of the limited-edition reproduction of 1970s vintage Levi’s men’s 501s, issued under the Levi’s Vintage Clothing brand.

Menno van Meurs, Founder and CEO of Tenue de Nîmes, said: “I am passionate about vintage jeans. They are the most personal and ‘revealing’ form of clothing out there. The life of the person who wore the jeans can be literally derived from the ‘wear-out’ of the jean.”

He discovered this special 1970’s 501 model by chance in Levi’s own backyard, during a 2015 visit to the brand’s archive and Eureka lab. Perusing a San Francisco vintage store in the city’s historic, colourful Mission neighbourhood, he came across the pair of jeans, and it was love at first sight.

“To me they are like a piece of art. Good art to me is creating something that cannot be captured by a single glimpse of the eye. Every time I looked at the jeans I discovered new details,” van Meurs commented.

“I moved to Amsterdam in 2009 to work for Levis Vintage Clothing, just a few months after Tenue De Nîmes opened their store. I remember visiting in the early days and am happy we can now celebrate 10 years together. It was a challenge to reproduce these 70’s 501 Original’s with so much repair and paint details but we’re very happy with the results,” says Paul O’Neill, Senior Designer for Levi’s Vintage Clothing.

 Limited to 75 hand-numbered pieces, the Archival Replica of the Tenue de Nîmes founder’s favorite pair of 1970’s Levi’s 501s will be available on May 24th at Tenue de Nîmes’ two Amsterdam stores, online at tenuedenimes.com and levi.com, for 350 euros.


Words by Alice Ierace

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