MAJOR LABELS:
BURBERRY HAS LAUNCHED NEW SUSTAINABLE LABELLING

The iconic brand has turned over a new leaf, and then some.

Earth Day runs the risk of slacktivism, of virtual virtue signalling with all things green. Especially when it comes to the fashion industry, which accounts for 10% of all carbon emissions and 20% of water wastage worldwide.

Caps off to Burberry, though. They’ve had a chequered past when it comes to sustainability (like burning hundreds of millions of pounds worth of clothes). But, to celebrate the big day, they’ve made an even bigger announcement – and what we truly believe is a tangible commitment to helping the planet.

Firstly, they’ve launched a curated edit of twenty-six styles from the SS20 wardrobe. Titled the ‘ReBurberry Edit’, it shows off the newest in sustainable fabrics and production techniques, seamlessly weaving better practices into their collections.

There’s eyewear made from bio-based acetate, classic parkas made from recycled fishing-scrap nylon and a focus on using more renewable energy. There’s also a polyester yarn made from recycled plastic bottles, which sounds wild.

Every item from this edit – plus a whole host of others – bear a brand new label. Coloured pistachio, it tells you how the product you’re wearing is hitting targets, from involving living-wage workers to the amount of recycled materials used.

Two-thirds of Burberry’s stack of products contain at least one of these ‘positive attributes’, and by 2022 they want that to extend to every single garm. Check that out for size.

On top of that, as part of its Responsibility Agenda, it aims to use 100% renewable energy by 2022 and continues to commit to carbon-neutral shows. Their Regeneration Fund, too, works to kick-start more insetting projects (capturing carbon).

We’re honestly really impressed, and hyped to share such positive news on such an important day. Like them, we’ll keep thinking of tmrw – and how to fashion a better way of doing things.

Images courtesy of Burberry.

Words by Kyle MacNeill

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