NYNNE is a contemporary, luxury fashion brand with a focus on craft.
At first glance, Nynne’s inaugural collection for AW19 are characterised by voluminous silhouettes and strong shoulders. Named Joan after the 1940s screen siren Joan Crawford, the collection builds on the exaggerated silhouettes from the decade’s fashions modifying details to better facilitate the modern woman. It’s an unveiling of updated guidelines for power dressing, where statement pieces of floor-length dresses are coated in soft leather along with boxy trench coats.
Born in 1993 just outside Copenhagen, Nynne Kunde developed a profound interest in the world of art and design from an early age. In 2014, she attended the Istituto Marangoni in London to study fashion and started working at ready-to-wear label Rejina Pyo.
“The aesthetics of the brand is an interplay between my Copenhagen upbringing and my creative expression which I have developed during the past six years where I have lived in London. The brand’s philosophy is about exploring dressing as a daily expression of female empowerment. We wish to uplift and empower women in their daily wardrobe, and maybe even bring them out of their comfort zones a little bit as well. We are all about creating confident pieces which also has the practicality to them,” explains Nynne.
Throughout the collection, the glamour of the 40s era is not only emphasised within the voluminous fabrics but also through a series of shearling coats ranging in length and colour and belted at the waist. Nynne’s palette remains grounded in soft salmons, light corals, bold yellows and charcoal greys whilst more metallic pieces compliment the rigid cuts to promote a new code of statement dressing.
“I developed a collection which reflects where I see the modern woman in the future as a reaction to the political climate in regard to women’s rights. The AW19 collection was developed from my graduate collection, which was all about female empowerment with a contemporary twist to it. I was exploring how to elevate and celebrate women in a modern world, with female references from the 1940s in different work environments such as film and factories,” she adds.
Shortly after graduating in 2018, Kunde was named ‘Womenswear Designer of the Year’ and subsequently launched her eponymous label NYNNE. Kunde’s Scandinavian roots play a significant part in her designs, where the clean, minimalistic lines are complemented with the vibrant colours and details synonymous with London’s cosmopolitan energy.
The label’s brand philosophy lies in the exploration of dressing as a form of power, and NYNNE aims to uplift the everyday wardrobe of women globally through glamorous yet pragmatic clothing meant to amplify confidence. With her designs, Kunde manages to maintain a truly global sentiment by encouraging women of every demographic to transcend the endless flow of superfluous and short-term trends with individual stand-out combinations.
“I started the brand almost a year ago, and it has been an amazing journey so far, with incredible opportunities. Our focus for the future is to grow as a company, while still being able to follow our ethos about empowering women. We also try to keep sustainable solutions in mind. As a small brand, this can be super difficult and expensive, but it is something we would like to continue to educate ourselves in and implement as much sustainability as we can in the way that we do things.”
