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Meet the Niche bagHandcrafted in Kyiv

by Maja Bebber

Introducing HVÓYA, a handcrafted footwear and accessories brand from Kyiv.

Recently, the brand released its highly anticipated Niche bag, a masterpiece in the making for a year. The Niche bag embodies the brand’s ultimate vision without any compromises.

In the intricate craftsmanship of the Niche bag, each millimeter and micron holds profound significance. Over a year, the HVÓYA team dedicated themselves to ensuring perfection in every detail. The team revised the patterns for the Niche bag multiple times, adjusting the shapes of the top, lining, and filling. Throughout this process, the designer identified the most comfortable length for the handle.

Consequently,  two pattern variations were developed based on the type of material used – smooth leather or suede – impacting the shape of the external corners. The bag is available in multiple colourways including black, brown and red.

The brand gained visibility through appearances on influencers like Leandra MedineBlanca MiroDébora RosaAnnemiek KesselsBrittany BathgateJeanette MadsenGéraldine Boublil, and others. Notably, Ukrainian First Lady Olena Zelensky adorned a pair of HVÓYA ballet flats on her American Vogue cover.

The bag is available to order online.

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