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by Alex Brzezicka

The Riverdale star and Gen Z heartthrob, K.J Apa becomes the brand’s ambassador sporting their new underwear line.

Some collaborations are a match made in heaven and in the coming chilly season, a little scrape of paradise is all we need. That’s exactly what K.J Apa and Lacoste are serving us this Autumn. Lacoste comes back to the underwear game in full force, having the heart-melting multi-talent as a frontrunner of their revolution.

“I’ve always loved the versatility of Lacoste, which is the perfect combination of fashion and sport,” says K.J Apa. Lacoste was founded in France in 1933 by tennis player René Lacoste, and entrepreneur André Gillier, as a ground-breaking brand introducing a new kind of sportswear-inspired luxury. Their iconic green alligator logo has quickly gained international recognition as a symbol of modern classicism, introducing our beloved polo shirt.

Pairing a brand that takes pride in its belief in the creative freedom of movement with one of the most sought-after Gen Z actors, is everything we want to see. Stepping into the unknown is what the New Zealand actor has mastered anyway. He first debuted when 16 on the small screen to later went on to embody our favourite redhead, Archie Andrews in the Riverdale series, an international sensation.

United over shared values in timeless designs and a desire to reach beyond the comfort zone, K.J’s and Lacoste’s partnership will bring a fair share of excitement over the next two years. Today, we’re here to reveal a bit of a secret: K.J is now the star in Lacoste’s 2022 Autumn film. It’s on our must-watch list.

The new Lacoste underwear line has reinvented its DNA, injecting a future-oriented serum into their already hailed contemporary classics. Lacoste is here to equip anyone in need of a smart wardrobe upgrade with a complete silhouette. Sustainably enough, their pieces have the potential to become your essentials for years. Inspired by the reinventive spirit of K.J Apa and Lacoste, we embrace the freedom of expression, dressed in the brand’s reworked and cult pieces.

Shop the Lacoste underwear collection online here now…

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