“The Japan Edit” is launching with a creative global campaign that draws inspiration from four distinct Japanese tableaus – vibrant Tokyo nightlife, classic Tokyo architecture, traditional Japanese watering holes, and the modern tea room – reimagined by artist Mr. Tishk Barzanji. MR PORTER will also launch a series of dedicated editorial and social content across their weekly online magazine The Journal.
The exclusive capsule collection features 15 brands with 122 pieces of clothing, shoes, and accessories from Ambush, Auralee, Beams Plus, Blackmeans, Blue Blue Japan, Flagstuff, Hender Scheme, Human Made, Kapital, Mizuno, Needles, Neighborhood, Remi Relief, Takahiro Miyashita TheSoloist. and Wacko Maria x Fragment Design.
Daniel Todd, buyer at MR PORTER, said: “Following the success of the ‘Made in California’ and ‘Vive La France’ capsule collections, we set out to pay tribute to another capital for men’s style: Japan. It’s a country we travel to seasonally and one that we are consistently inspired and refreshed by when exploring new voices and fresh approaches to menswear. Bringing together this caliber of designers under one capsule represents a remarkable opportunity to spotlight such talent to our global customer.”
The collection features standout pieces from each of the brands, including Ambush’s signature multi-string logo hoodie, Human Made’s Ramen noodle printed T-shirt and Remi Relief’s paper-cotton utility shirt. Prices range from £15 – £4,775.