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MYUS FW24:Death of a salesman

by Maja Bebber

"A salesman is got to dream boy, it comes with the territory."

Braden Myus, the visionary behind MYUS, seamlessly intertwines the novel and timeless elements, offering a radical reinterpretation of tradition within the realms of both womenswear and menswear. Renowned for his avant-garde yet enduring approach to luxury design and production, Myus has established himself as a prominent figure in the fashion world. Based in the vibrant city of Los Angeles, he has lent his creative genius to esteemed clients such as Kanye West, Hubble Studio, and numerous other contemporary icons.

What sets Myus apart is his commitment to a narrative-driven design process, infusing each garment with rich stories and inspirations. Season after season, MYUS’ collections transcend oundaries, pushing the boundaries of traditional garments through innovative techniques such as asymmetry, unique layering, and unexpected juxtapositions of texture and form.

The result is a collection that not only challenges the status quo but also captivates the imagination, inviting wearers to go on a journey of self-expression and exploration. MYUS’ pieces are not merely clothing; they are vessels of storytelling, embodying the essence of individuality and creativity.

With each creation, Braden Myus continues to defy expectations and redefine the landscape of luxury fashion, proving that true innovation lies at the intersection of tradition and experimentation. In a world where trends come and go, MYUS’ remains the epitome of enduring style and artistic integrity, leaving an indelible mark on the fashion industry and inspiring future generations of designers to dare to dream beyond the confines of convention.

Photography
Jamie Pearl
Creative Director
Braden Myus
Head of Atelier
Connor Allems
Art Director
Raven Lehmkuhl
PR
RX STUDIO
Stylist
Mariah Ethylene
MUA
Sarah Tweedy
Hair
Felicia
Set Design
Ross Eaton
Score
Czar
Choreography
Heather Uicker
Photo & Video
AML Entertainment
Production Coordinator
Chloe Uicker
Sales
Kooky
Actor
Erich Rausch
Models
Ella Snyder, Chloe Uicker, Heather Uicker, Soap Collins, Raven Schexnayder, Annicka Ekvall, Sorrelle McGill, Alex Rainge, Ashley Suarez, Kuta Joaj, Morgan Vandermaas, Halle Vaneta, Grace Nordstrom, Audra Johnson, Kaylee Reeder
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