NICCE
LA:AV COLLECTION

We take a look at the latest capsule collection from NICCE, which is an ode to LA’s after-dark skyline.

It’s official, NICCE streetwear is an epidemic. You can’t leave the house without seeing someone adorning one of their branded tees or sweaters. It’s fair to say that the East-London born brand has quickly gone from being a small start-up to a fully-fledged brand with a huge fan base, and an ever-growing one at that.

Founded in 2013 by designer Mitchel Galvin-Farnol in his mum’s spare room, NICCE has become the go-to brand for British youth to express themselves. It’s dynamic and wearable, with a string of capsule and special edition collections to peak the interest of their loyal customers.

For the brands most recent capsule collection, LA:AV, they’re looking to the Los Angeles skyline as a source of inspiration. Pushing their 1990s sportswear aesthetic, their latest offering introduces reflective and iridescent fabrics, as well as utility tech shapes seen across out-wear, trousers and special woven pieces.

The collection seeks to build and push the identity of NICCE outside of their general direction, instead opting for something a little more abstract and creative – pushing the boundaries of the brand and seeing what new aesthetic paths they can explore.

NICCE are hoping that the new collection will help them to tap into new audiences; the kind that are seeking elevated pieces that still possess the same unique NICCE approach and aesthetic. They promise that the LA:AV collection is just a taste of what’s to come in the future

Shop Nicce.

Words by Ryan Cahill

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