It’s official, NICCE streetwear is an epidemic. You can’t leave the house without seeing someone adorning one of their branded tees or sweaters. It’s fair to say that the East-London born brand has quickly gone from being a small start-up to a fully-fledged brand with a huge fan base, and an ever-growing one at that.
Founded in 2013 by designer Mitchel Galvin-Farnol in his mum’s spare room, NICCE has become the go-to brand for British youth to express themselves. It’s dynamic and wearable, with a string of capsule and special edition collections to peak the interest of their loyal customers.
For the brands most recent capsule collection, LA:AV, they’re looking to the Los Angeles skyline as a source of inspiration. Pushing their 1990s sportswear aesthetic, their latest offering introduces reflective and iridescent fabrics, as well as utility tech shapes seen across out-wear, trousers and special woven pieces.
The collection seeks to build and push the identity of NICCE outside of their general direction, instead opting for something a little more abstract and creative – pushing the boundaries of the brand and seeing what new aesthetic paths they can explore.
NICCE are hoping that the new collection will help them to tap into new audiences; the kind that are seeking elevated pieces that still possess the same unique NICCE approach and aesthetic. They promise that the LA:AV collection is just a taste of what’s to come in the future