Launch SS20 Collection at NICCEFEST

London-based fashion brand NICCE have decided to go old school for their SS20 collection.

The brand teamed up with esteemed British designer Katie Eary, known for her playful and bold digital print aesthetic, to create a womenswear collection inspired by Fantazia, Castle Morton, Boy’s Own, all tied together with a modern streetwear sensibility.

NICCE’s version of the iconic Acid House smiley face makes an appearance on the hallucinatory repeat prints, sitting alongside strobe light inspired optical illusion prints, realised in a rave culture flouro-pallette of high-viz orange, acid yellow and laser red contrasted with warped hues of black and grey.

Details include transparent fitted draping, tightly controlled ruching and glossy silicon prints that glow in the dark with form fitting athleisure-wear alongside an injection of Eary’s swimwear expertise updated with asymmetric shapes and safety buckle detailing.

The brand’s White Label menswear collection this year pays homage to the laid-back ease of Los Angeles in the 90’s, with sun bleached summer hues paired with vintage and oversized athleisure silhouettes for a relaxed west coast vibe. A newly developed dip dye fade references sunsets spent on windswept beaches, seen across gradient print technical jackets to form the hero capsule of the season. The iconic tactical vest is joined this season by matching cargo shorts with clear fabric detailing, contrasting with sweat items in the season’s key colour, safety orange for a bold take on the utility trend.

Imagery from the NICCEFEST Presentation.


Words by Alice Ierace

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