It’s been two years since the brand has decided to break away from the conventional catwalk show to debut their collections. Previous collections have been presented via self-portraits, choreographed narratives, but…. for their fall 2019, rag & bone previewed how we might experience fashion in a nearby future, as we exponentially embrace artificial intelligence in the creative fields.
To bring their vision to life, rag & bone worked with Aaron Duffy, Creative Lead and Founder of SpecialGuest, to ideate and develop the project, providing their hand-picked guests with the unique opportunity to collaborate and connect. The collection was celebrated on February 8 in NYC, through a multi-sensory experience and dinner: ‘A Last Supper’.
‘A Last Supper’, the video of the brand’s dinner blends our human experience of a dinner party with an AI system’s computerized vision. This was created using a depth camera capturing point cloud data (volumetric capture) from all the dinner guests, which were then tagged and sequenced to generatively create a unique piece of content, representing how the AI sees the world.
In real time, this content was incorporated into live futuristic video-scapes created by audio-visual composer‘Pyramid’ by Thom Yorke.