RAX x Selfridges:
A Century of Jersey Products

Russell Athletic’s presence in sportswear history has seen them develop an original silhouette into a wardrobe staple for lovers of the traditional jersey.

To celebrate their centurion journey, the pioneers of the original crewneck have teamed with luxury retailer Selfridges for an exclusive capsule dubbed their tier 0 product range—operating under the alias Russell Athletic X or also known as RAX.

Tapping into the brand’s archive of premium basics, RAX sees the production of 19 pieces, some of which retain the original fabrication in the form of a 500gsm dry organic cotton loopback jersey, while terry towelling options are implemented into the collection. The recognisable patch branding can be seen situated above the ribbed hem with the complementary RAX emblem alongside the brand’s archival sportswear pieces, blending both contemporary and modern styling cues for the brand’s very own premium stamp of approval.

Russell Athletic’s RAX collection can be purchased online at Selfridges or their retail stores in London, Manchester and Birmingham.

Words by Dillon Backhouse

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