Known for the classic Loafers and Deck Shoes, Sebago explores how these beloved styles have appeared in the memories of subcultures, classes and generations, from punks to presidents, painting a nostalgic snapshot of a misspent youth.
With a focus on escapism, the campaign sees a trio of friends sneaking out of bounds. Leaving the hustle behind, they flee the nightlife and the lights of the city for the coast, embarking on their own adventure with their own rules. Challenging the reigning authority, the faces of a new generation create their own style, taking the brand’s staple silhouettes and wearing them in a way that feels relevant today.
The campaign not only pays homage to subcultures of the past but to Sebago’s nautical beginnings. Set to the backdrop of the iconic WW1 Sound Mirrors at Romney Marsh, these impressive structures are, in fact, a hidden gem of British naval history.
The brand’s iconic footwear includes the Citysides classic loafers, the Docksides boat shoes – inspired by Sebago’s marine roots – and the Campsides shoes, which bring the brand’s heritage to modern silhouettes.