Serge Denimes reveal
Icon Collection

London-based brand, Serge DeNimes, has announced the launch of its latest Icon Collection, featuring a range of necklaces, rings and earrings depicting iconic symbols.

The collection, founded by Oliver Proudlock, celebrates the brands switch from apparel to jewellery, drawing together key items from past seasons. Each piece is a direct icon of Serge DeNimes’ journey and existence.

The Serge 4 symbol appears across a number of pieces, having been the foundation for all collections to date. The symbol is interpreted through pieces such as the Vitruvian Ring, Two-Tone Rio Ring and the Gold Plated Silver Black Enamel Cross Necklace.

Other staple pieces feature animals including the Hawk and the Dragon, embodying freedom and strength, alongside the image of St Christopher who personifies safety and support.

The Icon collection will be available on the Serge DeNimes website and in-store at Selfridges from July 19th. Prices range from £45-£145.

Words by Alice Ierace

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