The brand is deeply rooted in the belief that people should be searching to find out who and what they are throughout life by making choices based on their experiences, beliefs and outlook rather than following traditional paths outlined by society. The idea of deviating from societal norms translates into Soul Seeker’s clothing. Bold garments relating to youth, leadership and distorted dreams evoke the postmodern brand message in the form of statement prints and messages.
Soul Seeker’s collection showcases staple pieces such as denim, bomber jackets and t-shirts with carefully constructed alternative twists on the original styles. The denim joggers have been crafted with a lightweight denim material into a relaxed fit with a drawstring waist. Elements of technical utility in the cargo jacket and matching cargo pants provide something more unique within the array of garments.
For its upcoming collections, the brand is hoping to explore this concept further by creating technical high end pieces originating from real life scenarios.