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Built on the value of being streetwise, Reece Yeboah’s collection is as vibey as it is virtuous.

Saint London’s attitude is a two-way street. It’s half saint-like positivity and half rooted in the streets of the big smoke. St. squared, if you will.

The label’s latest drop upholds this clever dualism. Titled ‘Spiritual Awakening’, it’s a capsule filled with staple sweats and shirts. Printed designs juxtapose the privilege of Reece’s West London with the simultaneous poverty that literally neighbours it, bigging up but also challenging his home turf.

All-over text plays on the binary of saints and sinners, while classic monochrome palettes are punctuated with punchy, powerful reds. It’s streetwear for the street-savvy, style for those who are switched-on to their surroundings.

It fits with the brand’s ethos to open new avenues for young people. Through mentoring and talks, Reece has promoted inclusivity and encouraged the efforts of those from deprived backgrounds. Ace work, we think.

As he himself puts it: “‘I think it’s important for me to kill the stigma of being a labelled statistic by showing others what can be achieved when you remain streetwise with a business-minded attitude.”

Fresh from speaking at Frieze and ready to open-up a pop-up later this month, the Saint London bossman is hitting new levels with ‘Spiritual Awakening’. Whatever you do – don’t sleep on it.

The collection is available here. The flagship pop-up will open later in November in Notting Hill.

Words by Kyle MacNeill

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