With a story dating back to 1894, Barbour is a true heritage brand: remaining classic yet ever relevant, it has stayed true to its core values as a family business, now in its fifth generation, with headquarters still in its hometown of North East England’s South Shields whilst still innovating itself through the decades. Now a global entity, worn by the best of the best all over the world, it seems only natural that it would be housed in the carefully curated universe of FLANNELS.
Branching out from its country roots, the brand creates a full range of dresses, shirts, knitwear, footwear and accessories as well as its renowned selection of coats and jackets. At tmrw, our two favourite collections have got to be Barbour Gold Standard and Barbour International’s Platinum capsule. Celebrated in the lavish world of FLANNELS – a retailer best known for being a touchstone for the hottest trends and the fashion industry’s biggest names – you need to know about Barbour’s coveted collections.
For starters, Gold Standard showcases the very best of artisanal craftsmanship: a menswear collection featuring premium outerwear inspired by the vast legacy the brand holds. Blending sharp military aesthetics with lightweight wax styles, the sleekly engineered designs epitomise the brand’s century-long archive and innovate it into the world of luxury. It’s real, authentic gorpcore at its best: elevating your style straight to the hills even when you’re strutting down city streets.
At its most glamourous though, Barbour International graced us with its Platinum collection: a premium jacket range inspired by the brand’s motorcycle heritage since 1936. Think Instagrammable sports-luxe designs, ready to be donned for Paris Fashion Week and Berghain alike, it’s all about luxe utility made for the urban environment. Featuring a refined colour palette of monochromatic black with gun-metal trim finishes alongside delicate shades of opal blush with a silver trim finish, the high gloss finishes are both striking and wearable, making the Platinum capsule a wardrobe staple.
Working with Barbour and FLANNELS to capture their must-have pieces, we teamed up with fashion model Nathan Hopkins AKA @curlyfrysfeed and photography it girl Natalie Winter to celebrate the two iconic collections. Scroll down to check it out and shop Barbour Gold Standard here and Barbour International Platinum here…