TECH HOUSE:
DKNY’S NEW COLLECTION TAKES THE BRAND HOME

Hitting the streets via Urban Outfitters, the DKNY ‘Tech’ collection is a return to its 90s New York heyday.

We miss the nineties. From wavey rave jackets to must-bag baggy sweats, tiny sunglasses to double denim, it was a decade decked with killer looks. It’s no wonder, then, that brands from Champion to TwelvePieces are rewinding back to the good ol’ grainy days.

Iconic Big Apple brand DKNY are the latest to get involved. Digging deep in their fashion archives, they’ve taken classic designs and updated them with technical details and dynamic fits.

Anoraks are packable, cycling tops are in a futuristic nylon, vests have utility designs. It’s for those who don’t want to stand still but want to stand out, ready to move around the city with aesthetic ease.

Everything’s made with weightless fabrics, too. The light feel complements the light, reflective orange motif, brightening up the neutral backgrounds. Forget what Wiz rapped – it’s black and orange now, team.

They’re also tapping into the twinfluencers trend too (Reese and Molly Blutstein, Ami & Aya, The Dolan Twins) with DJs Angel and Dren modelling the capsule. It represents the dualism of DKNY Tech’s vibe – black and orange, streetwear and higher fashion, vintage and new-age.

It’s exclusively available at Urban Outfitters now. Which basically means, that unless you have the restraint of a saint, you’ll come out with a sack of Christmas presents you didn’t intend to buy.

For yourself, obvs.

The new DKNY Tech collection is out now exclusively at Urban Outfitters and online at www.urbanoutfitters.com. Prices range from $49 – $199.

Words by Kyle MacNeill

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