Let’s go to the beach, beach, let’s get away. Forever.
It’s Resort Collection season! That strange time between November and January, where it’s bloody freezing in the Northern Hemisphere but we turn to silk shirts and short shorts, collectively imagining we’re on a cruise. The best collections can transport you somewhere sunny via a single lookbook, hitting you with uncut Vitamin D.
Following the likes of Stella McCarney’s Y2K-inspired Resort Collection and Moschino’s outrageous hamburger skirts, much-adored Italian label Marni is bringing the heat with their new, dazzling collection. We’ve all been promised a move towards optimistic, mood-boosting fashion following the (first bout of) the pandemic, and Marni has come through with the goods, yellow camo and all. On the subject of yellow camo – it’s a nice hint of the collection’s vibe as a whole – a bit of grunge, a bit of seventies and a lot of solar flare.
The first few looks take elegant, brown-beige tones for a swing, recalling classic Burberry checks and Fendi’s contrast suiting, albeit with an original Marni zing. From then on, it’s all about feel-good colour. A stream of azure and duck-egg blues are awash across maxi, geometric-patterned skirts, roomy blazers and mohair cardigans, taking us to the depth of the most enviable seas. Meanwhile, pops of pink and yellow are seen on trademark striped tees, party shirts and hand-painted floral trousers.
Further along, brown returns but injected with orange, creating checkerboard motifs and warm, fiery suiting. This then fizzles out into an earthy, green ensemble, featuring bow-tied blouses and deck-ready dresses. The final third? An all-inclusive buffet of everything, seeing pinks, oranges, greens, purples and reds gleefully splattered onto knit skirts, dotty print tops and patchwork cardigans.
The campaign is shot across the neighbourhoods of Milan, reminding us a little of Ganni’s creative shoots thanks to its in-situ shots of stairwells, sitting rooms, studios and sidewalks. The clothes of course, though, are as elevated as it gets, its mix of the blase and the lofty tying in with the brand’s ‘the fashion industry’s fashion brand’ tagline.
We might not have a cruise lined-up, but we’d rather spend our money on this, hire a pedalo and serve baffled Thameside office workers with pure summer vibes. Who’s game?