Tens reveal
limited edition lens

Tens, the Scottish unconventional sunglasses brand, has just unveiled a limited edition lens filter called “Spectachrome”.

Developed by photographers, the latest lens experience was inspired by the distinct colour palettes found in Wes Anderson films such as Moonrise Kingdom, The Royal Tenenbaums and Hotel Chevalier.

Manufactured in the Italian Dolomites, the lens promises to deliver a mesmerising colour shift, combining rich emerald greens and accentuated citron tones. A view which transports the user to the whimsical world of vintage cinema and celluloid film.

Founder Kris Rei commented: “It’s been five years since we launched our original filter lens, so we wanted to get this right. I can honestly say, looking through Spectachrome feels like being in a scene of a sun-bleached 1970’s postcard, we can’t wait for people to try it!”

To accompany the campaign, Kris Reid, Marty Bell and Tom Welsh produced and featured in a humorous short film which paid homage to Wes Anderson’s style. The four-day road-trip style shoot covered various locations including Milan, Lake Como and Furka Pass of Switzerland.

Tom Welsh added: “I think it’s fair to say acting isn’t our strong point; but we tried to combine what we do know about filmmaking & editing, along with having a pretty good time driving across Europe to create what we hope is an appropriate filmic tribute to the lens inspiration.

“We went through dozens of lens samples; when we landed on this specific variant, we all knew it was the one. A friend said she felt like she was in a Wes Anderson movie without
us even telling her the inspiration. It’s by no means a subtle tint.”

The Spectachrome collection is now available to pre-order on Indiegogo for an early bird price of £69/€79/$89 and worldwide shipping.

Words by Alice Ierace

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