The British Fashion Council recently announced their latest initiative, New Wave: Creatives, in which they handpicked 100 of the freshest faces in fashion to spotlight on their website. It’s part of a new strategy to further champion the UK’s ever-growing list of taste-makers.
But beyond the digital sphere, the BFC have been working their magic to ensure that some of London’s finest designers are getting recognised in more mainstream circles. For the second year running, they’ve teamed up with boutique shopping centre Bicester Village in Oxfordshire to create an expansive pop-up which offers shoppers the chance to get their hands on pieces from the latest designers making their mark on the British fashion industry.
Rising talent Grace Wales Bonner, who was recently named as one to watch by American Vogue’s Anna Wintour, joined the likes of Phoebe English, palmer//harding, Erdem and Paper London in selling their collections at the unique pop-up.
This is the second year that the BFC have teamed up with Bicester Village in favour of showcasing new talent, but the 2019 edition was three times the size of its predecessor. It was all part of an on-going partnership between the BFC and The Bicester Village Shopping Collection, which includes retail spaces across Europe and China. The Business of Retail mentorship programme offers alumni from BFC initiatives the opportunity to reach a global market as well as providing them with valuable business development expertise. This years pop-up also provided participating designers with exposure to over 450,000 new customers over three weeks, enabling them to trade for free and receive 100 percent of their sales intake. Last year’s event raised an impressive £100,000 spread across designers over a ten-day stint – we’re keen to hear if this year’s event topped that of the yesteryear.
We’re already counting down the days until next year’s outing.
Find out more about Bicester Village here.