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The Hundreds:A Day In The Life

by Joe Brine

The Hundreds challenged our very own stylist, Scott Cruft, to create a Winter 2019 lookbook based on his personal style, inspirations and daily routine.

https://www.youtube.com/watch?v=qHEqWb1EVec&feature=youtu.be

The Hundreds is a 2-part project that houses a classic Californian streetwear brand and media platform dedicated to global street culture. Founded by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds) in 2003, the Los Angeles-based company incorporates their trademark attitude and personal perspective on street subculture, with an emphasis on people over product.

The Hundreds have just launched their Winter 2019 collection which is designed to work with you and not against you. It’s built for the grind and brings a modern touch to traditional workwear and the vintage sportswear that defined a generation. This collection isn’t for the runway – it’s for the early morning shift, the late night missions, and all the heavy duties in between. Elevating your wardrobe with rinse washed denim jackets, sherpa fleeces, jacquard knits, and stripe velour fabrications, The Hundreds let functionality drive design, crafting this collection to provide the utmost utility for your everyday life. Using colours and graphics that will turn heads and make you stand out in a crowd, they borrowed inspiration from iconic design elements – from the boldness of 90’s wrestling stars to the eery and mystifying world of The X-Files.

The Hundreds Winter 2019 collection is available now from www.thehundreds.uk and selected UK stockists including Mainsource, The Chimp Store and Urban Outfitters.

Creative Director
Scott Cruft
Photography
Dani Monteiro
Videography
Cameron Hall
Director
Eddy Walker
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