NOK NOK x WHY
The iconic British brand Nok Nok and luxury hatmaker WhyHats are thrilled to unveil a unique collaboration: a limited-edition collection that blends their signature rock-chic and artistic aesthetics.
This collaboration, presented at the famed Los Felices Fashion Hotel in Ibiza last September showcases three distinctive hat designs from WhyHats, each inspired by a different pair of Nok Nok’s boots. With just a limited number available, these exclusive pieces are exclusively sold online on noknoklondon.com and whyhats.es and will make a special debut during London Men’s Fashion Week next January 2025.
Craftsmanship and Visionary Design
The collaboration is led by Nok Nok founder Angel Nokonoko and WhyHats creators Genis Whylan and Anabel Blond. Their shared history began on the artistic shores of Ibiza, where they discovered a mutual love for innovative design and craftsmanship. Ibiza, with its electronic music scene and legendary sunsets, serves as both the birthplace and inspiration behind this partnership, showcased at The Fashion Hotel Los Felices in Ibiza.
About Nok Nok
London based Nok Nok brings an edgy, rock-infused style rooted in high-quality craftsmanship. The man behind, Angel Nokonoko, a Central Saint Martins graduate, draws inspiration from punk, hip-hop, and rock, as well as skate and surf culture. Worn by music icons of the likes of NAS, Lupe Fiasco, Marky Ramone, Richard Fortus (Guns N Roses) to Cigarette After Sex & Leon Bridges. Nok Nok continues to stand out with its fearless and rebellious appeal.
About WhyHats
Founded by Genis Whylan and Anabel Blond, WhyHats represents authentic, handmade artistry. Whylan’s journey, which began in the mountains of Barcelona, embraces creativity and spontaneity, leading to the use of innovative techniques like spray-painting for unique color effects. WhyHats has crafted pieces for icons like Johnny Depp, Axl Rose, and Tommy Lee.
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