Carolina Osorio and Lisa Sánchez founded the Do Over Lab with the guiding principle of intuitive and genuine experimentation.
Their shared passion for collecting pieces rich in history, details, and mystique led them to deconstruct this archive of garments with a forward-thinking perspective. They focused on creating new forms and stories, which they then styled for projects in collaboration with other artists and personalities.
Over time, the brand has transformed, embracing the artistic challenge of constant evolution and introspection as the only method to authentically project itself while creating a unique imaginary world.
What challenges have you two faced as founders in a predominantly male-driven business economy?
The context will always present generational challenges, but stereotypes are increasingly fading. Women have empowered themselves across various industries and sectors, blurring traditional boundaries. We believe in fair and consistent practices, which we strive to project through our leadership
How would you describe the fashion movement in Colombia?
It's a constant challenge. Today's new generations are opening doors for significant changes in the current aesthetic paradigm and the local industry's approach, which is really exciting to see. It's all about breaking the mold and redefining what fashion means here.
What should people know about the fashion movement in Colombia?
Colombian fashion speaks of evolution. We are currently in a global spotlight as a creative industry. There are both risks and opportunities. Economically and socially, conditions are challenging, but there's no reason to stop or slow down.
Does the fashion movement in Colombia tend to reflect that of Europe?
Europe historically created the concept of fashion with a globally influential impact. However, Colombian fashion now aims to act as a global citizen—acknowledging its origins while understanding the level it must reach to be taken seriously.
How did you meet and decide to start a fashion brand together?
Do Over kicked off as a “table thrift shop” right in our living rooms. One of us modeled the clothes while the other handled photography. We started by reconstructing garments, which was basically our starting point. As we went along, people really connected with our custom-made, high-quality vibe. Our vision got bolder and more unconventional as we reconstructed luxury pieces and mixed them into fresh new designs, and that’s how the whole Do Over universe came to life.
What inspired the name of your brand, and what does it mean to both of you?
"Do Over" means to redo, reinvent, and rethink. For us, it’s all about the chance to create a new story every day. It embodies our journey and our vision as founders, and ultimately, it represents the opportunity to create a new story every day.
Photos by Felipe Villa
What can you tell us about your most recent launch?
Our latest launch, "Table and Napkin," is really special to us. We see the table as this creative space where ideas come to life, and everything on it—like the napkin—can spark new stories. It’s like a reminder that even the simplest things can lead to amazing journeys and narratives. We wanted to capture that vibe, showing how creativity can emerge from everyday moments.
Can you explain your typical design process from concept to final piece?
Our process unfolds through several steps: intuition or inspiration drawn from what captivates us; research and analysis of the current state of the art; development; experimentation with silhouettes and prints; final consultation with our design team; and collection execution. We frequently use textiles like denim, which have shaped our brand’s identity, and allow us to experiment and explore fresh, creative outcomes.
What has been the most surprising or unexpected reaction to one of your collections?
One of the most surprising reactions came with our rebranding and the launch of our collection "Burn to Be Born." It really marked a new era for us. The idea of reconstruction has become a hallmark of our brand, and seeing that resonate with people has been incredible. We’re so thrilled that the pieces, which involve so much time and creativity, have been so well received.
How would you describe your design aesthetic, and what influences your creative process?
Our aesthetic is an eclectic construction influenced by various currents, allowing for constant experimentation and the inclusion of diverse components that lead to its evolution.
What role does the community play in the identity and success of your brand?
The community really brings our ideas to life and helps us shape our story. We’re all about strengthening the connection with our loyal customers and welcoming new ones into the fold. It’s that support and shared vibe that make everything we do even more meaningful.
What are some of your goals for the future of Do Over Lab?
By 2025, Do Over aims to embody innovation by adapting to the changing needs of our customers in the international market. We are currently structuring expansion plans to conquer the Latin American and US markets initially. We will soon reach New York and are already available in some Miami boutiques. Additionally, we are excited to participate in Bogotá Fashion Week, which will elevate our brand’s visibility and commitment to the Colombian fashion scene.
What advice would you give to aspiring fashion designers who want to enter the industry?
First, always look inward. Clearly define your negotiables and non-negotiables, but remember that the biggest challenge will be remaining resilient in the face of frustration.
What are you doing tmrw?
Tomorrow, we’re hitting the gym, working on Do Over projects, and aiming to learn something new.