pam pam celebrates
Nike P-6000 in a astonishing new campaign

London's Women's only sneaker store, pam pam teamed up with BEYONDXY Creative Studio to produce a campaign that pays homage to the models that inspired it.

To pay tribute to the P-6000’s strong Pegasus links, pam pam’s campaign draws inspiration from the winged, majestic creature of myth to create a modern take with a beautiful, colourway matching horse and etherial beauty, model Nicole Joseph. Shot by Simon Cecere with exclusive additional stills by Naomi Wong, the shoot highlights the strength and beauty of the P-6000.

The Nike P-6000 in Black/White will release at pam pam on Thursday 9th May, in-store and in their website. 

Words by Catarina Ramalho

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