By Anna Del Gaizo
Photographer, Creative Director & Set Design: Hannah Fard // Executive Producer: Ahmari Cameron // Stylist: Joshua Alan Clark // Stylist Assistants: Margarita Ayala, Joseph Maldonado // Hair Stylist: Nathaniel Dezan // Makeup Artists: Vittorio Masecchia & Jordan Giang
Four distinct voices, one increasingly self-defined world. GIRLSET on girl-group lineage, trusting their taste, and learning how to build something together while letting four distinct identities strengthen the whole.
A great girl group has always depended on a certain contradiction: You should understand immediately why these women belong together, without ever confusing one for another. Four voices become one sound (no Spice Girls pun intended). Four individual styles become a single image. Ideally, the chemistry looks effortless, even when almost nothing about building it is.
GIRLSET seems unusually interested in that balance. From their Los Angeles recording studio, Lexi, Camila, Kendall and Savanna have the easy shorthand of genuine friendship and sisterhood, but there’s something almost beyond their years in the way they talk about what they’re building. Their positivity isn’t naïve or wide-eyed. It’s measured, observant, even a little precocious—the kind that seems to come from learning early when to listen, when to advocate for themselves, and when to trust their own instincts.
They’re eager to describe decisions as collective, but just as quick to point out what each member brings that the others don’t. Kendall designed the group’s logo. A high note in “CHAT” became a four-part harmony because they decided it should belong to all of them. In fittings, an outfit can immediately register as “so Savanna” or “so Kendall.” Their individuality isn’t something to smooth over; it’s increasingly what gives the group its shape.
It’s an interesting way to approach the increasingly common (and still somewhat slippery) idea of the “global girl group.” GIRLSET came together through a Korean training system, grew up on icons like Destiny’s Child and Fifth Harmony, and have already lived through the kind of reset most groups never get: returning as a four-piece with a new name, a new visual identity and considerably more say in what comes next. Now they’re writing more, advocating for songs they believe in, and putting their own fingerprints on the world surrounding the music.
For a group still figuring out exactly what it can become, they seem remarkably uninterested in racing toward a finished version of themselves.